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Dove go fresh Promotion featuring Gossip Girl
Dove teamed up with the CW's hit show Gossip Girl to promote their go fresh product line. They asked Graphish to develop a creative mailer for beauty editors inspired by celebrity sighting websites. The piece directed recipients to a website featuring the video series "GOSSIP GIRL: Real NYC Stories Revealed", which revealed real stories about growing up, surviving and succeeding in New York City.              |
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