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Dove Experience the Difference Promotion
Dove needed a breakthrough public relations campaign for Dove that showcased the brand's key attribute. Graphish Studio designed a powerful dimensional direct mail package that demonstrated how Dove leaves your skin sparkling clean without soap scum. The mailing case was wrapped in paper showing soap scum. When unwrapped, the package contents were clearly revealed through the transparent box. A two-sided mirror was treated so that your reflection would show soap scum on one side and a clean reflection on the flip side. Additional components included product literature and product samples.              |
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